Valencia Monogram at I-5 & McBean January 19, 1986
Aerial photograph of Valencia monogram (“hillside letters”) west of Interstate 5 near McBean Parkway, where the Valencia Marketplace sits today.
The Newhall Land and Farming Co., developer of Valencia, used the monogram to attract attention to its new-home communities.
In 1994, the Los Angeles County Board of Supervisors approved Newhall Land’s request to build an 860,000-square-foot shopping center on 83.7 acres between The Old Road on the west and Interstate 5 on the east, to be known as the Valencia Marketplace. It was ultimately built to 720,000 square feet; construction started in 1995 and the monogram was removed.
In 1998, Newhall Land sold the Valencia Marketplace to investor Samuel Mevorach for $111 million and used the proceeds to help fund the construction of Town Center Drive next to the Valencia Town Center mall, which had opened in 1992. As the name implies, the Valencia Marketplace, like other Newhall Land developments, is in Valencia — not Stevenson Ranch.
Stevenson Ranch is the name of the development east of The Old Road — the line running diagonally in this photograph from the left edge to the bottom edge. (The road was later realigned.)
The Stevenson Ranch development site was purchased from Newhall Land in the early 1980s by Dale Poe Development Corp. of Agoura. In late 1985, the Los Angeles County Board of Supervisors approved the first phase of 4,378 single-family homes, condominiums and apartments on 3,057 acres. Envisioned as an eventual 10,000-home community, construction started in 1988.
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