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The Fashion Industry is beginning to recognize curvy and diverse women, but there is still a ways to go. Women are demanding representation of all sizes, shapes, and ethnicities. So why are we still offering limited options for busty women when it comes to streetwear, swimwear and activewear?
Introducing NAYALI, meaning feminine courage, is on a mission to celebrate women with feminine curves.
After nearly 12+ years of designing and building brands that include Athleta, Manduka, Splits59, & 2XU, Shilpa Rajpara identified a significant gap in the market. No brands were serving the 60 million+ women (in the U.S. alone) who are sizes 0-16 (XS-XL) with a cup size of D-Cup & Up.
As a triathlete and as a size medium/32G, Shilpa could identify with the countless stories she heard from other D-Cup & Up active women who have had nip slips, breasts popping out during a workout, issues wearing two to three sports bras at a time, pain from straps, or having to literally hold their chest while exercising. NAYALI’s collection, has thoughtful design and details that flatter larger chested women; while providing adjustability, support, and coverage in all the right places. NAYALI, is a women’s premium athleisure label – for those who value luxury, independence, & an active lifestyle.
The collection encompases active, swim, and leisurewear specifically focused on active women (sizes XS-XL) with a fuller bust (D-Cup to G-Cup).
For more information, you can find Nayali on Facebook, Instagram as well as the website, https://nayali.la/
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