Advertising

The Magazine of Santa Clarita has set a high standard for excellence in advertising for over 27 years. A family owned and operated business, The Magazine of Santa Clarita has not only grown with the Santa Clarita Valley since 1989, but has also been a vital part of the city’s growth. As the first and largest distributed publication in the valley, we have set the standard for editorial ex- cellence, allowing readers to experience the SCV to the fullest by supporting local businesses as well as those who reside here.

Non-Profit/Community Involvement: Often called the “Bible” for the Santa Clarita Valley, The Magazine is the heart and soul of the community. We take pride in assist- ing nearly all of our local non-profit organizations through editorial coverage, attendance and various donations. Not only do we support our local non-profits, but we have part- nered with many organizations, creating our own events to help give back to the community. We have hosted the Ladies in Business Conference, teamed up with the SCV Chamber of Commerce and the Valley Industry Associa- tion to present the SCV Leadership Awards, and created the Dancing With Our Stars event, which, has raised over $1,150,000 for our local non-profit organizations in the last six years. We live and breathe Santa Clarita because investing in our community is what is most important to us.

  12 Ads/Year            6 Ads/Year               3 Ads/Year                   Open Rate
                           B/W     Full Color        B/W      Full Color      B/W        Full Color     B/W      Full Color
Double Truck    $1,950    $2,600          $2,050    $2,700        $2,150       $2,800          $2,300    $2,900
Full Page          $1,100    $1,424          $1,200    $1,534        $1,300       $1,644          $1,400    $1,754
Flyer Ad            $895       $1,100          $995       $1,200        $1,095       $1,300          $1,195    $1,400
1/2 Page           $695       $800             $795       $900           $895          $1,000          $995       $1,100
1/3 Page           $495       $595             $595       $695           $695          $795             $795       $895
1/4 Page           $395       $495             $495       $595           $595          $695             $695       $795
1/8 Page           $195       $295             $245       $395           $295          $495             $345       $595

                                              12 Ads/Year                 6 Ads/Year             3 Ads/Year           Open Rate
                                           Rates Per Ad              Rates Per Ad           Rates Per Ad        Rates Per Ad
Full Page Inside Front             $2,300                        $2,400                      $2,500                   $2,600
Full Page Front Wrap              $2,000                        $2,100                      $2,200                   $2,300
Full Page Community Wrap    $1,750                         $1,850                      $1,950                  $2,050
Full Page Back Wrap               $1,500                        $1,850                       $1,950                  $2,050
Full Page Inside Back              $2,000                        $2,100                       $2,200                  $2,300
Full Page Back Cover              $2,500                        $2,600                       $2,700                  $2,800
Web Banner                                $50                              $75                           $100                     $125

 

Guaranteed Position Request 10% Extra • Right Hand Page Position 10% Extra • Community Section Position 10% Extra
One Spot Color 1/8 PG & 1/4PG: $50 • 1/3PG & 1/2PG: $75 • Flyer & Full Page: $100
Photography is charged extra • • Contracted Cancellations Are Charged 50% of the Space Rate
Quote are available for the following features upon request
• ADD Slide Show Up to 4 Photographs      • ADD Video (supplied by you or we can produce for you) • ADD Audio to your profile

Our readers are engaged and passionate…

With easy to read, tabbed sections, The Magazine of Santa Clarita provides Santa Claritans inside information they need to experience the best this town has to offer. From the best places to dine, to medical professionals, business professionals, recreation, fitness and more, this is the magazine for all things Santa Clarita.

Ad Sizes

Mini Classified————————–2.259” wide x 2.624” high
1/8 Page Horizontal———————4.625” wide x 2.625” high
1/4 Page Vertical————————4.625” wide x 5.5” high
1/4 Page Single Column—————-2.25” wide x 11.125” high
1/4 Page Horizontal———————9.375” wide x 2.625” high
1/3 Page Vertical Single Column —–3” wide x 11.125” high
1/3 Page Vertical 2 Single Columns -4.625” wide x 8.4” high
1/3 Page Horizontal———————9.375” wide x 3.625” high
1/3 Page Square————————-6.5” wide x 5.5” high
1/2 Page Horizontal———————9.375” wide x 5.5” high
1/2 Page Vertical————————4.625” wide x 11.125” high
Flyer Ad———————————–7” wide x 9” high
3/4 Page Vertical————————7” wide x 11.125” high
Full Page Newsprint——————–9.375” wide x 11.125” high
Full Page Gloss————————–10.75“ wide x 12.5” high
(Allow 0.25” Bleed All Sides)
LINE SCREEN: Newsprint 85 lpi • Gloss 133 lpi

 

demographic profile

• 60% are female – 40% are male

• Average age is 35 to 55 years old

• 65% are married

• Median household income is $87,000

• 79% are homeowners

• Median home value is $600,000

free digital edition

Digital Readership: Offering visibility and access anytime and anywhere. Each issue of The Magazine of Santa Clarita is available on our website: www.santaclaritamagazine.com and in digital format.

distribution homes & businesses

Over 300,000 readership per issue in the most affluent community of the Santa Clarita Valley.

THE LARGEST DIRECT MAIL MAGAZINE MAILED TO 80,000 DIRECT MAILED TO RESIDENTS & BUSINESSES IN THE FOLLOWING AREAS:

THE MAGAZINE OF SANTA CLARITA IS DIRECT-MAILED TO RESIDENTS IN:

  • CASTAIC & VAL VERDE (91384) 100%
  • NORTH VALENCIA (91354) 100%
  • STEVENSON RANCH (91381) 100%
  • SAUGUS (91350 + 91390) 100%
  • VALENCIA (91355) 100%
  • AGUA DULCE (91350) 100%
  • GREEN VALLEY (91250) 100%
  • LAKE ELIZABETH (91350) 100%
  • WESTRIDGE (91381) 100%
  • CANYON COUNTRY (91351 + 91387) 98%
  • NEWHALL (91221) 86%

guidelines

WHEN PROVIDING CAMERA READY ADS:

• Build document to ad size.

• Be sure to extend bleed by 1⁄4” on all sides, and allow at least 1⁄4” on all sides for live area, as trimming of ad content may occur otherwise.

• Include crop marks with bleed ads only. Do not include any printer’s marks in image or bleed area. All marks should fall outside of the image.

• Images and graphics should be 300 dpi, or no less than 266 dpi.

WHEN SENDING DIGITAL FILES:

PDF: Ensure all links are valid and images are high-res- olution. Do not include any printer’s marks, but set bleeds to 0.25”. No color conversion needed, and do not include profiles. Do not compress text or set to outlines to allow the type to be live for hyperlinks, and therefore allow your website address to be searched in our digital edition.

TIFF: 300 dpi minimum, RGB color mode. Turn color management off and uncheck ICC profiles.
Do not use jpeg compression.

WHEN SENDING A VIDEO:

All video’s are accepted in FLV, F4V or MP4 format and should be up to 60 seconds in length.

we offer MORE than just print advertising …

We offer “Packaged Media Opportunities” for your business including:

• Advertisements, branding, editorials
• Product placement in fashion spreads/features
• Exposure in targeted issues that have themes related to your business

• Banners on our website
• Inclusion in Directories or Calendar of Events
• E-Blast your special deals to over 5,000 businesses

• Social media on Facebook, Twitter and Instagram
• Professional advertisement creation
• Digital version of The Magazine of Santa Clarita with hyperlinks to your website or social media sites

Social Media Exposure: We can offer your ad in jpeg format where you can post directly to your social media sites. We will promote your business on The Magazine of Santa Clarita’s, Facebook, Instagram, Linkedin, Twitter, Pinterest and via YouTube. Your ad will appear on the digital edition of our The Magazine of Santa Clarita.

Video Feature: We can produce a short video on your business that will play within your ad on our digital version of The Magazine of Santa Clarita, or we can use your existing video. This video will also be distributed throughout all social media venues.
a. You provide the video                                       $100
b. We produce a 60 second video                       $950
Additional 30 seconds                                          $300

Audio Feature: Add an audio presentation to your digital ad
a. You provide audio                                        $50
b. We produce your audio                              $150
c. Voiceover video                                            $300

Slide Show Feature: We can provide a slide show of your business that will play within your ad on our digital version of The Magazine of Santa Clarita
a. Slides of photos up to 10.       $10 per photo
b. Add one page or flyer to your digital ad.   $100

WHAT OUR CLIENTS ARE SAYING

I have customers every day who walk in with our ad and ask about our specials.  We track all of our advertising and marketing and The Magazine of Santa Clarita brings in 5 times as many clients.

Barry White
Santa Clarita Flooring

Green Thumb Garden Center has been advertising with the Magazine of Santa Clarita for more than 17 years.  The Magazine is the most cost effective way to get our message into the homes of 80,000  of our best customers.

Bryan Payne, Store Manager
Green Thumb Garden Center

I have been advertising with them every month from the time they started!  I see amazing results and I believe our ad is alot of the reason we do as well as we do.

Cathy Isaacs
Cosmetic Concepts

We’ve been advertising with The Magazine every month since we opened. It is the most widely distributed and read publication in our valley and a “go to” for information about everything Santa Clarita.

Rosemary Murphy
Beyond Harmony Med Spa

As one of your original advertisers I was so excited when The Magazine of Santa Clarita was first published. The Santa Clarita valley had a family magazine that covered so much and catered to families, activities and community events. It is so valuable to our community.

Nanci Olmos Clarice’s Cake & Candy Supplies

Advertising in the Magazine works for us!  

Patti Finley, Director of Youth Programs
Canyon Theatre Guild

I opened Santa Clarita Soccer Center in 1995 and have advertised my business every month since then in the Magazine of Santa Clarita.  We have maintained over 100 teams both youth and adults and I know that would not be possible without the exposure we have received from the best monthly magazine in the valley.

Scott Schauer Santa Clarita Soccer Center


We have been advertising in The Magazine of Santa Clarita since we opened 15 years ago, and we are so grateful to have such a fantastic local publication that has become the “go to” for everyone living in this area to stay in the know. Every month people find our business and connect with us because of The Magazine. Stephanie Kern-Hart has been our contact since the beginning; always accommodating and helpful. As a local business we thank you for what you offer to this community!

Results Fitness

My name is Michele Mosler owner of The Goddess Within, and I have advertised with The Magazine of Santa Clarita for 17 years.  During that time, Stephanie Kern-Hart my representative has always gone that extra mile for me, as well as helping me energize my business.  Our relationship is based on integrity and honesty, and has grown into a true friendship.  I am grateful for her and this publication.  The Magazine of Santa Clarita has been a wonderful place for me to express my voice and has truly helped my business expand.

Michele Mosler of The Goddess Within

We have been working with The Magazine of Santa Clarita for eight years, and they have been great partners in the success of our business!

Christopher C. Jones of Dynamic Interventions

We started advertising in The Magazine of Santa Clarita even before we opened our store six years ago.  When we first moved here 21 years ago, The Magazine of Santa Clarita was our “go to” resource for the area.  That’s why we knew it was the best place to advertise.

FASTFRAME

The Henry Mayo Newhall Hospital Foundation relies upon The Magazine of Santa Clarita to promote ongoing events and programs.  Their expert writers and photographers assure the promotion of our services and fundraising programs.   Our special partnership is important to our organization.

Henry Mayo Newhall Hospital Foundation

We keep advertising in The Magazine of Santa Clarita because the quality of clients is rare among the best week of all the print media that we use. These people are committed to their community and believe in the people who work in this community. It translates to more dollars, better customer service, and we’ve been very happy with our service with Amy and The Magazine of Santa Clarita in general.  We also love Santa Clarita!

We are proud to be a part of our community’s hometown magazine, The Magazine of Santa Clarita. As a Santa Clarita Elder Rights Attorney, we are thrilled to have a way to reach so many seniors and their families with important issues.

Jane M. McNamara, Attorney, McNamara Law Firm

This is my 23rd year in business and The Magazine of Santa Clarita has been by my side since day one. I’ve tried other magazine ads over the years and nothing brings me more business than this company! My ad representative, Stephanie Kern-Hart, is the best, she takes care of everything for me where I  don’t have to worry about changes in my ad month to month, she does it all.  I strongly suggest you give them a try if you want to grow your client list.

Brian Clark, owner of Engine Dynamics

I have been advertising with The Magazine of Santa Clarita since its inception, 25 years ago, and we continue to get referrals from The Magazine every month, which is very rare in print media these days.  Linda and Moe have worked with us since we were a fledgling swim school, and have responded well to our needs as a growing business in the Santa Clarita Valley.  Our current rep, Amy Trogan, went out of her way last year, and brought several other staff members, including Linda, to help redesign something for us before the deadline.  They are aware of the changing needs and demographics of this valley and have responded in making changes in their own business, as required.  Moe and Linda live, work and play in this valley, and are able to market our business because they know us and their business.
Thank you, Moe, Linda, Alex, and the rest of The Magazine staff, both past and present!

Nikki Miller, Academy Swim Club

On behalf of all the spiders, ants, rats, and crickets (really all of the insects) of Awesome Town (AKA Santa Clarita), this is a letter of concern:
Over the last few years and of more recent, many of our friends and family - roughly 70 million of ‘em - have gone missing. Many others have packed their bags and moved out of here, leaving those who remain to work harder to make a living - invade your home looking for shelter for our little ones, gathering sugar for our queen and her eggs, spinning extra webs to catch dinner.
It has come to our attention that you - The Magazine of Santa Clarita are partly to blame for this.
•  We understand you have made it easy to work with No Bugs Pest Control – yeah,  that “fancy organic pest control company”.
• That your advertising rates are reasonable and that your work ethics are higher than others.
• Your staff - super professional and that they’re fun to work with. Vary patient and offer help when needed and return phone calls in a timely manor.
• Your magazine is so big and it really captures the attention of the home owners who read it, (to be honest with you, I’ve even caught myself peaking over the shoulder of one of my victims to read an article or two - but that’s another story...or letter).
• Your credibility and years of dedication to the residents of Awesome Town - 25 years! (by the way we’ve been here for over a million or so...) make the advertising effective.
It is because of this and your “awesomeness” that our populations are dwindling! Homeowners are seeing the ads and calling No Bugs. All we are asking is...stop being so “awesome” and “professional”… you’re really making it hard on all of us!
Extremely concerned about our future,
Mrs. Ant (Uncle could not be here - he too went missing)
Mrs. Widow, Hairy Rat and Jiminy Cricket

No Bugs

The Magazine of Santa Clarita is without a doubt an almanac for the citizens of our beautiful community and Town and Country Farm School’s first choice for advertising! We especially appreciate our magazine representative, Stephanie Kern-Hart who is always flexible with ad changes and advertising ideas for our business!

Dick and Diane Schlander of Town & Country Farm School

In this, or any economy, you have to get the biggest bang for your advertising buck. In my tracking, The Magazine of Santa Clarita has always more than paid for itself throughout the years, Stephanie Kern Hart, my sales rep, is a joy to work with, and people consistently tell me they enjoy my monthly articles. So for me, it’s a no brainer to advertise with The Magazine of Santa Clarita.

Myles McNamara, Comfort Keepers In-Home Care

Long before I arrived at Stonefire and Rattler’s, the Hafizi family was a household name – respected, trusted and incredibly loyal partners to our businesses. They truly value the notion of community and work hard to bring people together in the Santa Clarita Valley. It’s always a pleasure to work with them, and they remain an integral part of our restaurants’ growth. 

Justin Lopez, Marketing Director Stonefire Grill and Rattlers BBQ

The media exposure graciously donated to Child & Family Center over the years by Linda and Moe Hafizi through their wonderful magazine has ensured our ability to make a difference in the lives of kids and families here in the SCV.  From magazine covers to event sponsorship and participation to the very first élite Magazine Event, The Magazine of Santa Clarita has been our true partner in the quest for new supporters, and we are deeply grateful.

Lois Bauccio, Child & Family Center Foundation

We can’t thank The Magazine of Santa Clarita enough for keeping the Santa Clarita Valley informed about all of the great events in the SCV. Without your support Circle of Hope couldn’t do the work we do. Thank you for supporting all the SCV nonprofits. May we enjoy another 25 years of this wonderful magazine!

Circle of Hope

The Magazine exemplifies the Santa Clarita lifestyle and remains a trusted, comprehensive resource for residents to learn about programs and events in the community.

Ken Striplin, City of Santa Clarita City Manager

There are many choices when it comes to media buys, and I believe that one should never put all of their eggs in one media basket. But I will tell you this, The Magazine of Santa Clarita has been a strong anchor and staple for many of my marketing and public relations clients. They also have a very talented ad representative, Valerie. She skillfully assists her clients in making wise and informed decisions. She is the best both from a personal and professional perspective. Moe and Linda, congratulations on your success. Wishing you many more years of success.

Stephanie Weiss, President of Strategies For Success Public Relations and Marketing.

As the owner of a busy veterinary practice, The Cat Doctor & Friends, I want our community cat lovers to know about us. I have found The Magazine of Santa Clarita to be the best way to accomplish this, by far.  I love the professional help with my ads, and the chance to write articles. Very cost effective, too, so our modest marketing budget goes further. Thank you for all your help!

Tracy McFarland, DVM, CVA

What a pleasure it has been advertising with a publication with integrity for 20 years. VIBE has truly made great friends with the Hafizi’s and their staff. Here’s to more GOOD VIBES and another 25 years.

Andrea Vibe of Vibe Performing Arts

The Magazine of Santa Clarita has been an amazing source of marketing for the YMCA. Not only do they provide commendable service to their merchants, but Moe, Linda and Alex truly care about this community and do their best to support so many different non-profits and businesses in Santa Clarita.

Sharlene Duzick, SCV Family YMCA

We have been advertising with The Magazine of Santa Clarita for their 25 years of publishing. We have enjoyed both the personal and business relationship. We look forward to their 50th anniversary.

Jeffrey Paul, Valencia and Canyon Country Car Wash

I wanted to tell you how much I love The Magazine of Santa Clarita.  Every week, I meet people who tell me that they love my articles, divorce tips and recommendations.  This feedback tells me 2 things: (1) People are reading your publication and (2) my articles are, in fact, generating business for my firm. Not too many communities are lucky to have such a current, informative and creative publication.
I always look forward to receiving my copy of The Magazine and I feel lucky to have met you and Moe and Alex. I look forward to continuing to write for The Magazine!

-Denise Placencio, DaCorsi Placencio, PC

ABOUT THE MAGAZINE

The Magazine of Santa Clarita has set a high standard for excellence in advertising for over 25 years. A family owned and operated business, The Magazine of Santa Clarita has grown with the Santa Clarita Valley since 1989 and become the #1 place to advertise locally.

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